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Workshop Overview

Effective scientist-communicators who foster information-sharing and respect between science and the public are essential for true public communication of and engagement with science. However, we currently have too few effective emissaries for science. Communication is typically an acquired, not innate skill, and the American Association for the Advancement of Science (AAAS) maintains that scientists should be provided quality resources to help develop their public communication and outreach skills. Further, scientists are increasingly requested by their institutions and funding agencies to extend beyond the scientific community and communicate their research directly to public audiences, but traditional scientific training typically does not prepare scientists to be effective public communicators.

AAAS has developed and maintains a successful communication-skills training program for researchers, “Communicating Science: Tools for Scientists and Engineers.” The program was launched at the 2008 AAAS Annual Meeting in Boston and has since provided more than 150 workshops and 95 seminars for more than 8,500 scientist and engineer participants at universities, science society meetings, and government agency labs in North America and abroad.
The Communicating Science website is funded by the William T. Golden Program Innovation Fund at AAAS. The multimedia site features resources including web-based seminars, video, how-to tips, public outreach opportunities, and sample AAAS questions and answers on key science topics. The resources address how to communicate science broadly, through: media outreach; public outreach and engagement, such as efforts at schools, museums, and other community institutions; and online media, such as images, blogs, podcasts, etc.

Seminar Overview
The 1-hour Science Communication Fundamentals seminar includes a facilitator presentation focusing on:
• why involvement in public communication of science is valuable, and options for participation in engagement and outreach activities
• understanding and connecting with public audiences
• selecting audiences and developing targeted engagement strategies
• identifying individual strategic communication goals
• resources for communicating science
• how to find outreach opportunities

Workshop Details

When: Wednesday, October 18, 2017, time: 1:00-2pm.
Where: Chemistry Building, CSL 1005 (map)




Please contact Rachel Goff-Albritton ( or Mike Mitchell ( with any questions.